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Read moreAgentography: Mapping AI Traffic with KNIME
DATA STORIES | AGENTIC AI | KNIME ANALYTICS PLATFORM Agentography with KNIME: Mapping AI Agent Traffic How to use KNIME to pioneer “Agentography” — the analytics practice of understanding AI agent behavior on websites CARTE DE LA NOUVELLE FRANCE by SAMUEL DE CHAMPLAIN (1612). Joe and Francois are industry veterans in their respective domains of expertise. Joe perpetually has […]
Read moreThe “Third Place” for Marketers & AI with KNIME
This article originally appeared on KNIME’s blog. The following is an extended and uncut version. What do you do when AI is either canned into black box solutions, or confined to the notebook code of your organization’s data science team? Both are valuable, but neither offers the speed, transparency, and autonomy marketers need. They both fail to invite […]
Read moreSolve MarTech “Missing Middle” with KNIME
A free, comprehensive and low-code toolset for data wrangling and AI to enable marketers to meet data demands Marketers across industries and enterprises big and small are missing something. Key marketer-friendly segmentation and data wrangling capabilities are missing, despite recent major investments in cloud data platforms (Databricks, Snowflake etc.), and powerful customer engagement solutions (Braze, […]
Read moreTravel Industry Solutions
Workflow Version Control for Adobe Campiagn Classic
Adobe Campaign Classic (ACC) Workflow Challenges Adobe Campaign Classic (ACC) offers powerful segmentation capabilities when working within workflows to help bring even the most sophisticated marketing campaigns to life. However, ACC’s workflow capabilities have a few “quality of life” features missing that can cause issues for end users and administrators: Easy to accidentally create conflicting […]
Read moreHow to segment in Salesforce Marketing Cloud
In the digital era, effective marketing requires personalized and targeted messaging to reach the right audience at the right time. Salesforce Marketing Cloud empowers businesses with advanced segmentation capabilities, allowing them to tailor their marketing efforts to individual customer preferences. In this blog post, we will delve into the world of segmentation in Salesforce Marketing […]
Read moreWhat is Salesforce Genie? Is it a CDP?
What is Salesforce Genie? In September 2022, Salesforce announced Genie, which they describe as the world’s first “real-time CRM“. Salesforce says that the solution is powered by a real-time customer graph, which includes a real-time customer profile. They also suggest that the solution integrates easily with existing AI and decisioning capabilities: “With Genie, Einstein AI and Flow […]
Read moreDance Like a Marketing Technologist in 2006
Do you remember 2006? The billboard charts were pumping with Sean Paul’s “Temperature”, while Shakira’s hips weren’t lying and Nelly Furtado was breakings hearts with “Promiscuous”. 2006 was also the golden year for the Marketing Technologist. Unica had just launched version 7 of their Affinium marketing suite, and it revealed itself to be the ideal […]
Read moreSemi-Structured Data Use Cases in Snowflake
Marketer’s Secret Weapon: Semi Structured Data For those marketers lucky enough to work within an organization that has implemented Snowflake, they have a newly emerged opportunity that will make them the envy of their marketing industry peers. What’s changed is how easily marketers can now access a treasure trove of semi-unstructured data, which were previously […]
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