The Boutique Challenge
Standing out vs. large competitor GSIs is a challenge. Choosing a boutique professional services firm is not the default choice for customers.
“Nobody ever got fired for hiring Accenture or Deloitte…”
Commodification
Even niche services can quickly become commodified over time
Low Differentiation
Low differentiation of services as competitors catch-up
Disengaged Vendors
Vendors introduce large GSI to the biggest and best accounts, ignoring boutiques or making them jump through partnership hoops
Geographic Reliance
Regional strengths built on proximity and language don’t help win new markets
Ineffective Sales
Internal sales development reps and field sales lack compelling offerings to win new business
The Solution: A²
Win more new business and beat out fierce competition by rapidly testing accelerators and products in-market. Use your team’s existing success stories and unique skills to demonstrate differentiation and break into new markets.
“We’re too good to ignore”
Vendor Marketplace
Generate inbound leads from vendor marketplaces
Happy Sales & Geo Expansion
Make internal and field sales more effective with unique stories and expand into new markets
Happy Consultants
Improved retention and motivation of senior & talented resources through pride of ownership
Vendor Intros
Earn warm leads from software vendors who understand your unique value proposition
Software Revenue
Software sales can be an easier path for direct paper with new clients. Potential for sustainable software revenue
Explore & Learn A²
Example Accelerators
Get inspired by past accelerator examples to find your own unique differentiator
Ideation
How to brainstorm your best potential accelerators with your team and trusted customers.
Managing Risk
(Coming April 30th)
Discovery & Validation
(Coming May 7th)
Are you ready to unlock your own accelerators?