Accelerators come in different shapes and sizes. Some are full blown products, while others may be flexible starting points you can use to customize for a client. Below are example accelerators that SpadinaBus has played a leadership role in. The typical genesis for these accelerators include:
- A gap in enterprise software capabilities, which the software vendor isn’t interested in solving for
- An industry specific customization for a generic solution
- A demonstration of a novel technology for a particular client segment or industry
Use the below list for inspiration, but remember that your own accelerators should focus on capitalizing on the unique strengths of your own organization.
Marketing Technology
DevOps tool for enterprise marketing solution.
Automated quality control for batch marketing automation campaigns.
Augment legacy marketing automation tools with latest mobile messaging protocols and advanced segmentation and decisioning flows.
Real-time marketing decisioning solution built directly with serverless hyperscaler (i.e. AWS, GCP, Azure) infrastructure components.
Provide rollback of previous versions of marketing campaign configurations and automate promotion of campaigns from lower to higher environments.
Cloud native visual segmentation builder built within next generation data platforms (e.g. Snowflake + Databricks) with optimized connections (e.g. “no copy”) to popular marketing cloud solutions.
Customer Engagement
Streamlined SaaS alternative for retailers unable to make investment in complex enterprise recommendation platforms that are typically found at large financial institutions.
Reduce marketing spend waste by excluding visitors based on first party response data available within marketing automation and data platform solutions.
Unlock new “in the moment” opportunities during the travel experience (i.e. pre-booking, during travel, after etc.) with new mobile messaging standards (RCS) that now support new personalization experiences.
A flexible framework for triggering near-real-time outbound marketing communications (e.g. mobile, email) based on inbound channel (e.g. web, mobile app) customer interactions.
Analytics
Combine traditional and novel consumer credit data to make credit decisions and offers in near real time. Allow credit strategists to build credit strategies virtually with nodes on canvas.
Point & click experience for credit analysts to interactively adjust GenAI created financial summaries based on public & private financial documents and alternative data.
Turnkey business intelligence (BI) reports for non-profit sector. Visualizations include migration of cohorts in and out of desirable and undesirable segments.
Automated code conversion of proprietary legacy languages to modern open-source focused alternatives.
Interactive tree visualization for enterprise real-time personalization and recommendation system.
Model monitoring tools to enable “chatbot coaches” responsible for maintaining chatbots and agents.