https://youtu.be/Kby7DQvuKQ0 The “rapidly changing intent” problem Consider the last time you researched, planned and booked your most recent vacation online. It’s likely that you browsed and searched through dozens of destinations and accommodation choices before making your final choice. If you were to examine your own personal click-stream data for this activity, you would see […]
Read moreGoodbye Gotchas: Open AWS Pinpoint Lambda Hooks
Have you noticed marketing solutions today have more “gotchas” that prevent marketers from implementing innovate use cases? You’re not alone – there is a reason for this. In recent years, marketers have a dramatic change in the architecture of the leading marketing automation tools with the push to the cloud. In the early 2000s, large […]
Read moreAI Models Collecting Dust? A Marketers Remedy
SpadinaBus AWS Pinpoint, MarTech AI, AWS Pinpoint, Machine Learning, ML, Personalize, Pinpoint, SageMaker
Number of AWS AI & ML Services 0 as of Jan 1st 2020 A continued growth area for AWS has been services in the ML (Machine Learning) and AI (Artificial Intelligence) areas. Your own organization may have invested in the development of models using popular services such as AWS Sage Maker. Although these tools and […]
Read moreMarketing Audience Management with Your Existing S3 & RedShift Investments
AWS Pinpoint is already colocated with your existing customer data, which is a major advantage that reduces latency, redundancy and the need to build, secure and support integration with marketing cloud providers or other disparate tools. Whether your data lake or data warehouse is hosted on S3 or RedShift, your data is already staged and […]
Read moreEvent Based Campaigns: Better with Kinesis + Pinpoint
Marketing cloud providers such as Acoustic (formerly IBM Watson Marketing, SilverPop), Adobe Marketing Cloud and Salesforce Marketing Cloud have all recognized the importance of introducing real-time event based campaigns. This technical capability is required to support use cases such as abandoned cart, browsing abandonment and other highly relevant real-time scenarios. Each solution has developed their […]
Read moreThe Case for Customer Engagement Powered by AWS
Why AWS Pinpoint is the preferred solution for customer engagement through real-time marketing campaigns and journeys for the IT buyer As an IT leader in your organization, you’re often put in the challenging position of balancing the dynamic and rapidly evolving demands of your internal marketing clients with long term strategic IT goals. This challenge […]
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