LET TAVELERS EXPLORE WITHOUT LEAVING THEIR INBOX
NEXT BEST TOUR
Present travelers with a dynamic carousel that recommends their next best tours. Travelers can interactively browse tours without leaving their inbox.
ENDLESS RESULTS
The latest recommendations are generated in real-time on email open. Travelers can click "show more" for an endless carousel. Results change up-to-the-second based on what has been clicked, ignored or booked.
PERSONALIZED FOR EACH TRAVELLER
Machine learning ensures the most relevant tours are presented to each individual travelers based on their unique traveler profile, history and current behaviour. It's all powered by AWS Personalize's hierarchical recurrent neural network.
WORKS WITH WHAT YOU HAVE
Keep your existing reporting systems and other marketing automation tools in the loop with an open and integrated platform. Gain new engagement and usage metrics.
Frequently asked questions
Yes! Email Personalization for Travel works with your existing email vendors like Salesforce Marketing Cloud, Adobe Campaign, Mailchimp, SendGrid or Responsys.
Emails are personalized using a machine learning algorithm, which considers both attributes about the customer, as well as their past and current behaviour.
By default, the carousel uses AWS Personalize’s HRNN model (hierarchical recurring neural network). You can watch a video here to see this model in action for recommending hotels on a website.
Most companies implementing Email Personalization in the travel industry undergo a 3 month pilot. Improvements in clickthrough rate of 30-300% are typical.
It is possible to go-live in as little as two weeks. Over time, additional customer profile information may be added to improve recommendations and performance.
Yes! Android devices on some networks can support the carousel. Contact us to learn more about which part of your markets are eligible.
WHAT MARKETERS ARE SAYING
