Replacements and alternatives for Unica, SAS MA and Pega Marketing from AWS.
Read moreEvent Based Campaigns: Better with Kinesis + Pinpoint
Marketing cloud providers such as Acoustic (formerly IBM Watson Marketing, SilverPop), Adobe Marketing Cloud and Salesforce Marketing Cloud have all recognized the importance of introducing real-time event based campaigns. This technical capability is required to support use cases such as abandoned cart, browsing abandonment and other highly relevant real-time scenarios. Each solution has developed their […]
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