In the digital era, effective marketing requires personalized and targeted messaging to reach the right audience at the right time. Salesforce Marketing Cloud empowers businesses with advanced segmentation capabilities, allowing them to tailor their marketing efforts to individual customer preferences. In this blog post, we will delve into the world of segmentation in Salesforce Marketing […]
Read moreWhat is Salesforce Genie? Is it a CDP?
What is Salesforce Genie? In September 2022, Salesforce announced Genie, which they describe as the world’s first “real-time CRM“. Salesforce says that the solution is powered by a real-time customer graph, which includes a real-time customer profile. They also suggest that the solution integrates easily with existing AI and decisioning capabilities: “With Genie, Einstein AI and Flow […]
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