The New Normal: Cautious Research As COVID-19 travel restrictions begin to ease, travelers will begin to research potential destinations for their long awaited vacation. Although pent up demand will drive interest, safety will be top of mind. Travelers are likely to narrow their list of destinations based on the best available safety information from their […]
Read moreAI Models Collecting Dust? A Marketers Remedy
SpadinaBus AWS Pinpoint, MarTech AI, AWS Pinpoint, Machine Learning, ML, Personalize, Pinpoint, SageMaker
Number of AWS AI & ML Services 0 as of Jan 1st 2020 A continued growth area for AWS has been services in the ML (Machine Learning) and AI (Artificial Intelligence) areas. Your own organization may have invested in the development of models using popular services such as AWS Sage Maker. Although these tools and […]
Read moreMarketing Audience Management with Your Existing S3 & RedShift Investments
AWS Pinpoint is already colocated with your existing customer data, which is a major advantage that reduces latency, redundancy and the need to build, secure and support integration with marketing cloud providers or other disparate tools. Whether your data lake or data warehouse is hosted on S3 or RedShift, your data is already staged and […]
Read moreEvent Based Campaigns: Better with Kinesis + Pinpoint
Marketing cloud providers such as Acoustic (formerly IBM Watson Marketing, SilverPop), Adobe Marketing Cloud and Salesforce Marketing Cloud have all recognized the importance of introducing real-time event based campaigns. This technical capability is required to support use cases such as abandoned cart, browsing abandonment and other highly relevant real-time scenarios. Each solution has developed their […]
Read moreThe Case for Customer Engagement Powered by AWS
Why AWS Pinpoint is the preferred solution for customer engagement through real-time marketing campaigns and journeys for the IT buyer As an IT leader in your organization, you’re often put in the challenging position of balancing the dynamic and rapidly evolving demands of your internal marketing clients with long term strategic IT goals. This challenge […]
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